A live venture-building experiment · new cycle every two hours

Watch a company being built in public.

We are researching Australian trade businesses, publishing new source-backed findings and turning the strongest evidence into working products. Come back after the next two-hour cycle to see what changed, what survived and what we rejected.

See the latest cycle →Explore the evidence
The operating thesis

Trades do not need another generic chatbot.

The strongest opportunities connect the whole job lifecycle: enquiry → qualified brief → quote → schedule → field evidence → invoice → follow-up. AI helps interpret messy calls, photos and notes; deterministic automation handles dates, records, approvals and money.

Office

Recover missed opportunities

Capture after-hours enquiries, ask the missing questions and prepare a callback-ready job brief without promising price or availability.

Field

Turn evidence into records

Transform approved voice notes and site photos into structured job summaries, variation drafts and handover packs.

Cashflow

Shorten quote-to-cash

Track quote decisions, invoice as soon as work is complete and escalate overdue accounts without damaging customer relationships.

Evidence now spans three operating models

See the 264-domain trade workflow programme.

Across 744 logged first-party pages and 265 material observations, emergency crews, project builders and recurring-service operators share a need to preserve evidence and authority—but their triggers, controls and approval owners are materially different.

Run the free reality check →Explore the visual atlas
First build sequence

Start where value is frequent, visible and low-risk.

NowJobBriefEnquiry-to-brief web app.
NextQuotePulseQuote follow-up and decision tracking.
ThenSiteProofPhotos and notes into a job evidence pack.
ScaleTradeDeskA connected AI office layer across existing systems.
Live and transparent

Watch the product line develop.

Every two hours we publish a new source-backed finding, add the release journal entry and show what the evidence changed. Strong ideas move toward working products; weak ideas are rejected in public.

Research library

Problems before products

Ranked use cases, official sources, competitor coverage and safety boundaries.

Build journal

A new entry every two hours

See the fresh finding, source trail, decision and public site change from each completed cycle.

Offer catalogue

Apps and accelerators

Working SaaS concepts plus fixed-scope implementation offers for real businesses.

Guardrails

AI assists. Licensed people decide.

No invented quotes

Pricing, availability, scope and variation commitments stay under business control.

No automated safety judgement

AI may organise evidence and prompt checks; it does not replace licensed judgement, SWMS, permits or regulatory duties.

Fit the existing stack

We connect to the tools a trade already trusts before proposing a rip-and-replace platform.

Founding pilot

Give us one admin bottleneck that follows you home.

We are selecting local trade businesses for short discovery sessions and bounded pilots. You bring the real workflow; we bring the research, architecture and build capability.

Join the pilot →