For Australian trade operators · free research instrument

Know what your search visibility really costs.

Use the Search Investment Reality Check to turn monthly acquisition spend into an annual figure, cost per qualified enquiry and cost per booked job. Your result appears before contact details.

Run the reality check →See the 20-minute review
Immediate value · no contact gate

Search Investment Reality Check

Enter a normal month. The calculator shows formulas and uncertainty rather than pretending every click becomes a good job. Nothing is sent until you choose.

Use 0 if unknown; the result will flag the missing attribution.

Formula basis: monthly acquisition investment = media + agency + platform. Paid-acquired jobs are approximated as booked jobs less the repeat/referral share you enter. Coverage compares booked-job gross profit with acquisition investment; it is not net profit or ROI.

Your snapshotRun the numbers.

Your annual investment and unit economics will appear here—before any contact form.

Grounded data visual · retrieved 2 September 2026

Three lanes. 265 observations. No market-percentage theatre.

The review benchmark is bounded by a purposive public-web sample: 265 observations, 264 unique domains and 744 first-party pages. One domain appears in two materially different lanes.

Source boundary: first-party business service, process, careers, portal and compliance pages logged in the Sparrofox Trades durable research store. These are sample counts, not market prevalence. Website evidence cannot prove private process quality, acquisition economics or bottleneck frequency.

What the 20-minute review returns

Bring one handoff. Leave with a decision map.

We use one recent real case—not opinions about software—to identify who owns the exception and what observable event closes it.

1
Exception-to-closure mapTrigger, first observer, owner, approver, evidence, clock and acceptance event.
2
Bounded benchmarkRelevant public patterns and mature counterexamples, with sample limits intact.
3
Indicative investment discussionPossible scope, timing, measurement and clear disqualifiers—no invented ROI.
Value-first operator review pathA workflow showing operator numbers producing an immediate snapshot before optional contact, followed by a human workflow review and one-page decision map.VALUE BEFORE CONTACTOUTREACH 0 · BOOKED 0 · INTERVIEWS 0Your real numbersspend · leads · jobsImmediate snapshotshown before contactOptional contactphone OR emailHuman workflow reviewmap · benchmark · bandNo AI pricing, scheduling, safety or compliance decision. People retain consequential authority.

Open the accessible companion diagram →

Optional next step

Map one handoff that keeps coming back.

Phone or email is the only commercial gate. Everything else is optional. We will use your details only to discuss this review.

Recruitment truth: the programme is recruitment-ready. No operator interview is currently booked or completed.

Enter a phone or email. You do not need both.

Nothing is sent until you choose this button. No customer names, credentials or safety-sensitive data should be entered.

First

Existing network

Three individual introductions through trusted relationships: dispatch, project and recurring-service roles.

Second

Public + LinkedIn

The live value-first tool gives cold viewers a useful result before asking for time.

Third

Targeted outreach

Maximum five reviewed contacts to close evidence gaps—never a blind dataset blast.