AI Brand Scanning for
Australian Racing
Point a camera at any horse. Get a full profile in under 2 seconds — lineage, registration, ownership. 43,000+ horses from the Australian Stud Book, indexed and ready.
The Problem
The Racing Industry's Traceability Crisis
Australia has no national horse traceability system. When a thoroughbred leaves racing, it can effectively disappear. Manual brand verification is slow, error-prone, and failing the industry.
✗ Manual Brand Verification
Trainers walk through stables with paper records, squinting at faded shoulder brands. Stewards call the Stud Book to confirm identities. A single verification can take 10-15 minutes — multiply that by 30+ horses and it consumes an entire morning.
✗ Post-Racing Tracking Gap
Over 30,000 horses exit the racing industry every year. Once they leave, there's no centralised system to track them. Welfare organisations, rescue groups, and regulators have been calling for a solution — but none has existed until now.
✗ Biosecurity Vulnerability
Without rapid identification, outbreak response depends on paperwork. If a disease like Hendra virus hits a stable or event, knowing exactly which horses were present — and where they came from — is a life-or-death question.
✗ Degraded Brand Readability
Brands fade over time as horses age. Hair growth, scarring, and poor initial application make many brands difficult or impossible to read with the naked eye. Manual reading has an error rate that the industry quietly tolerates but shouldn't.
The Solution
EquineVision Does What Humans Can't
Computer vision trained specifically on Australian horse brands. Not generic OCR — purpose-built AI that understands brand degradation, angle distortion, and partial occlusion.
Instant Brand Recognition
Capture a brand image from any angle — even through hair growth or scarring. AI processes and matches against 11,500+ known brand configurations in under 2 seconds.
Full Profile Return
Every scan returns the horse's name, sire, dam, year of birth, ASB registration number, ownership history, and breeding record. Sourced directly from Australian Stud Book data.
ASB Integration
Cross-references against the complete Australian Stud Book database — 43,000+ horses. Automatically pulls registration status, ownership transfers, and breeding records.
Works Offline
Edge computing on a Raspberry Pi 5 + Hailo NPU. No internet required — runs at the track, in the stable, or in the paddock. Syncs when connectivity is available.
Confidence Scoring
Every scan returns a confidence score. High-confidence matches are returned automatically. Low-confidence scans are flagged for human review — you always make the final call.
Data Sovereignty
All processing on Australian infrastructure. No data sent overseas. On-premise deployment available. Your horse data stays where it should — on your property.
Built For
Every Player in Australian Racing
Trainers
Instantly verify horse identity on intake, float loading, and pre-race. No more paper checklists or phone calls to the Stud Book.
Racing Clubs
Automated identity verification at barrier trials, race day, and stable inspections. Compliance logging built in.
Stewards & Regulators
Independent verification tool for identity disputes, stable inspections, and compliance audits. Auditable scan history.
Studs & Breeders
Verify lineage for breeding decisions. Scan foals at registration. Cross-reference bloodlines instantly.
Pricing
Simple, Transparent Pricing
All prices in AUD. No hidden fees. Cancel anytime.
Trainer
For individual trainers
/month
- ✓Up to 50 horses
- ✓Unlimited brand scans
- ✓ASB database access
- ✓Smartphone app
- ✓Scan history & reports
Stud / Stable
For operations up to 200 horses
/month
- ✓Up to 200 horses
- ✓Everything in Trainer
- ✓Edge device included
- ✓CCTV integration
- ✓Multi-user access
- ✓Breeding record lookups
- ✓Priority support
Racing Club / Enterprise
For clubs and regulatory bodies
Contact for pricing
- ✓Unlimited horses
- ✓Everything in Stud
- ✓On-premise deployment
- ✓API access
- ✓Custom integrations
- ✓SLA & dedicated support
- ✓Compliance reporting
"It changed how I run the stable."
Tyler is an independent horse trainer in Victoria managing 30+ thoroughbreds across two properties. Before EquineVision, every new horse intake meant 10-15 minutes of manual brand verification — walking through stables with printed Stud Book records, squinting at faded brands, and calling the ASB office when he couldn't be sure.
With EquineVision, Tyler now points his phone at a horse's shoulder and has a full profile in seconds. He's eliminated the morning brand-checking routine entirely, freed up his foreman for actual training work, and has a complete digital audit trail for every horse that comes through his operation.
"I used to spend half my morning matching brands to paperwork. Now I just point and scan. It's changed how I run the stable. My foreman does actual training work instead of playing detective."
— Tyler, Independent Trainer, Victoria
Horse Brand Scanning FAQ
Clear answers for trainers, studs, racing clubs, and operations teams evaluating AI identification.
How does EquineVision identify a thoroughbred brand? +
It isolates the shoulder brand from a phone photo or camera feed, compares the mark against indexed Australian Stud Book brand references, then returns likely profile matches for human confirmation.
Who is it built for? +
Australian trainers, studs, racing clubs, bloodstock agents, spelling farms, stewards, and any team that needs faster horse intake, audit trails, or brand verification.
Does it replace official records or microchip checks? +
No. EquineVision speeds up visual identification and reduces manual lookup time. It supplements ASB, microchip, and regulatory checks rather than replacing required compliance processes.
Can it work in yards, stables, or saleyard conditions? +
Yes. Sparrofox designs field-ready workflows for variable lighting, mobile capture, CCTV or edge-device options, and manual review where confidence is low.
What should we prepare for a pilot? +
Bring the target workflow, sample brand images or camera access, user roles, and the reporting or integration requirements needed for a practical first deployment.
See EquineVision in Action
Book a 15-minute demo. We'll scan a brand live and show you the full identification pipeline — from camera capture to profile match.
Book a Demo →Free, no obligation. 15 minutes. See real scan results.